Furama Villas & Spa Ubud, Bali was formally invited by the Ministry of Tourism and Creative Economy Indonesia officially endorsed by the United Nations World Tourism Organization (UNWTO), to become a signatory to the Global Code of Ethics for Tourism being one of only ten hotels from Bali, on APEC(Asia Pacific Economic Cooperation) High Level Policy Dialogue on Travel Facilitation.
In the context of the APEC High Level Policy Dialogue on Travel Facilitation, the invitation to be a signatory was a great recognition of Furama’s strict adherence to tourism ethics and consistent emphasis on sustainable development, as a part of its corporate social responsibility (CSR) efforts. Discerning travelers can now take great pride in staying at a resort seriously committed to its CSR, given UNWTO’s permission to both showcase Furama’s brand at its website and allowing Furama to use UNWTO logo as a signatory of its Ethics Code.
The Ethics Code acts as a set frame of reference for the responsible and sustainable development of world tourism. Comprising of ten principles, covering the economic, social, cultural, and the environmental components of tourism, it is intended to maximize the sector’s benefits while minimizing potential negative impacts.
In committing to the Ethics Code, Furama has made a public declaration to adhere to its principles. According to Mr Sumandia, Resort Manager, “It is indeed an honour to be recognized by the UN and be invited as one of only ten hotels from Bali to be a signatory. We believe that through responsible and sustainable development, only will Furama maximize it contributions back to the community which has welcomed us whole-heartedly”. (BTN/014)