The Patra Bali Resort & Villas

PT Patra Jasa, belongs to Indonesian Oil Company Pertamina has launched a new face ‘The Patra Bali Resort & Villas’ on 10 September 2003. This five star plus hotel resort is one of seven Patra Jasa hotel that has been totally reformatted.
According to Tony Purbowo, this total reformation was already planned long before the Bali bombing. “About a year before the Black September. The renovation includes the concept to modify, improve facilities, and rename the property,” he said to the press at south beach in Kuta, where the hotel is allocated.
It was said that ‘the cloth exchange’ is totally premeditated to anticipate various alterations in the business world, such as competition within local companies or of multinational as well. All at once, the management side tends to spread over and enlarge the market segmentation, which is dragged out the top-level market from potential areas such as Europe, Japan, Australia, and of local/domestic tourist. ”To survive and stay competetive, the management of Patra Jasa needs to complete a total reformation. “Soon after The Patra Bali & Villas, we will renovated our another hotels,” he clearly said on Monday (28//7).
For such of renovation, the management already prepared an amount of Rp. 170 milyar, which is mostly from outside loans. In executing the renovation, Patra Jasa was help out by professional companies in technical, architecture, interior and landscape, including SPA and kitchen consultant.
Speaking about the target, Tony said that they are trying to improve the occupancy level of The Patra Bali Resort & Villas to reach a percentage of between 50 – 60 percent in 2004. This year’s, their occupancy is still stand at 40 percent. ”Before the Bali bombing, our occupancy was 70% on average,” said Tony Purbowo accompanied by Tjarsim Taurussiadi, Senior Manager Corporate Affair, F. Purwono, Expertise Staff of General Director Marketing, Soekiman Surip, Senior Manager Hotel and Djinaldi Gosana, General Manager of Patra Bali Resort & Villas.
Tony introduces also the new concept of The Patra Bali Resort & Villas, which is divided into two compounds. The first is the Compound ‘Resort’ with 169 rooms, and the Compound ‘Villas’ “Resort Within the Resort” with 59 luxurious villas with 24-hours butler service that offers you the highest service and accommodation quality standard as this semi-boutique resort. (BTN/15)