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Mega
Fam Trip from Australia
 The
program of Bali Mega Fam Trip entitled “Seeing
is Believing” for wholesalers and agents
from Australia focused on introducing Bali
as a tourist destination, not promoting
hotels or restaurants individually, according
to the Secretary General of Bali Village,
Rudhy Antara at a press conference of Bali
Mega Fam Trip Program at Sheraton Lagoon
Nusa Dua last Thursday (6/11).
According to him, this was very much needed
since Australia constituted one of the countries
that sent the largest number of tourists
to Bali before Kuta tragedy; besides Australia
already has had very close relationship
with Bali. “We have received some 200
important guests who are now experiencing
and enjoying Bali. After they return to
Australia, they are expected to become ambassadors
that promote Bali to tourist candidates,”
he explained.
Furthermore, he said that the program that
took place from 1-10 November was designed
at tourism agents or staff who sold tour
packages, and journalists from several cities
and Australian territories that could see
and experience the true situation in Bali.
So, in the recovery phase of Bali, they
have more self-esteem and actively promote
Bali to Australians who intend to spend
their holiday here.
Chief of Bali Tourist Office, I Gede Pitana
said, that efforts to regenerate Bali tourism
is mostly based on the parallel approach,
from person to person. This strategy is
more effective to give information to tourism
agents in Australia to re-market Bali as
a sufficiently profitable tourist destination.
“Since the tourism industry applies
direct approach to consumers makes it more
significant. Australia occupies the third
position after Taiwan and Japan. With this
program, Bali is expected to be chosen as
the destination and consequently can rise
to the second position,” he added.
Besides reminding them of some tourist destinations
in Bali, this activity constituted the continuation
of the programs that have been conducted,
whether by government, tourism industry
or tourism associations like Bali Village
Road Show to Australia recently. This program
also constitutes the continuation agenda
of Ministry of Culture and Tourism, Australia-Indonesia
Tourism Consultation in Sydney and Melbourne
on last September and October.
The program entitled “Seeing is Believing”
was a result of co-operation by some parties.
Air carrier affairs were organized by Garuda
Indonesia in cooperation with Qantas Airways,
Australian Airlines and Air Paradise. In
the meantime, wholesalers that sent their
representatives to Bali originated from
the 12 top producer wholesalers that currently
handled Australian tourists who visited
Bali. They were Garuda Orient Holidays,
Qantas Holidays, Creative Holidays, Bali
Tours, I-Xplore, Venture Holidays Adelaide,
Venture Holidays Sydney, Infinity Holidays,
Freestyle Holidays, Harvey Choice, Freestyle
and Club Med.
Meanwhile, the organizer that provided information
of the program to all of the tourism industry
in Bali was the Bali Village. In addition,
the program took advantage of introduce
some restaurants and tourist activities
that are available in Bali, so that sellers
will be more comprehensive.
The program then continued with dinner,
attended by Minister of Culture and Tourism
I Gede Ardika, the evening was enlivened
with games and quizzes to win the prize
of tourism agent in Bali. At this hospitality
night, all participants were expected to
exchange their experiences during their
stay in Bali. (BTN/015)
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