THK in Daily Life (7)
Within the Hotel Business

District Regulation (Perda) of Bali Province No. 3/1991 (consummation of Perda 3/1974) about cultural tourism, actually afford an application – even tied – chance of Tri Hita Karana (THK) concept within tourism business service. Just as in the hotel, which is the tourism backbone and integral part of tourism industrial service, also bound to apply THK concept within its daily business.

According to world marketing expert, Kotler & Arstrong (2001), hotels as tourism services providers should offers the guest not just a room for rent, but simultaneously provide an unforgettable journey experience. Here, it needed not just a physical hotel beautification – in meaning of glorious building, complete and sophisticated facilities – but also full hospitality from the internal community of its organizer human.
THK concept totally indicated that, because THK dedicates a harmony relationship not merely between human being as social creature with natural environment – which is tangible and visible at ease – but also of harmonic relationship with God the Almighty. The relationship with God totally connected with spiritual values, shape of belief and credence, emotional and religion facilities.
Previously it said that the application of THK inside the tourism business service realm, including within the hotel business management realm in Bali have an opportunity and connect together. Besides because of cultural tourism that improved in Bali based on Balinese culture and THK concept - Perda 3/1991 about cultural tourism – but also because of full hospitality needs. This full-hospitality can only actualized consistently and constantly with awareness that lies inside, besides because of regulation pressure or bureaucracy. The awareness inside is possible to grow with THK application, because the hints of awareness join forces raise amongst individual.
According to Perda 3/1991, cultural tourism is types of tourism that improved with Balinese culture as the major modal, and THK as the life concept of the Balinese (Hindu), which emphasized the relationship of harmony and balance. This balance and harmonic affiliation is as the hints of join forces awareness, which is mean that awareness should grow proportionally.
The configuration of balance and harmonic relationship – amongst human with God (spiritual realm), between human (social realm) and environmental nature (physical realm) – in THK is one intact unity, which is mean to reach a prosperousity of life, physical and mentally – as it indicated in THK concept – merely not possible to avoid one of those three subsystem: spiritual, social, physic/nature.
A relation between human and their God is an analog culture/thought prototype subsystem with parhyangan (spiritual realm), amongst human affiliation is an analog social subsystem with pawongan (social realm), and relationship between human and environmental nature is an analog artifact/material/physical subsystem with palemahan (natural realm). Is it possible to for human to live within this world separated from those three affiliations?
Depart from above description, the element of THK in hotel business of micro environmental can be identified: (1) region (land) and hotel building with all physical element, including technology that used to run that hotel is artifact/material/physical subsystem as the proponent of gatra (entity) palemahan; (2) the hotel organizer (SDM/human resource), costumer, client/supplier are social subsystem as the proponent of gatra pawongan; (3) thought prototype, the shape of belief and credence of hotel internal community are culture subsystem as the proponent of gatra parhyangan. Another question, is it possible the hotel may survive without put a deep attention of those three affiliations?
Not even survive; the hotel will not exist if none of physical subsystem, including technology that activates the hotel is not exist. That hotel will not operate if the pawongan subsystem (SDM – human resource –, costumer, client/supplier) is not existed. Another subsystem, which is thought prototype/culture – company culture, the figure of belief and credence, religion system, emotional, and religious supporting facilities of the owner and hotel organizer – truly destines the hotel management direction, so it is absolutely needed.
The same thing appear with the major forces in tourism business’s macro environment – which is according to Kotler & Arstrong (2001) consists of demography, economy, politic, culture, technology – even of explicitly or implicitly included inside THK concept.
Nature and technology are physicals sub systems (palemahan); demography (resident), politic and economy is social subsystem (pawongan); culture is thought prototype subsystem (parhyangan). Those three subsystems – physical, social, and culture – within THK concept should balanced or harmony. In other words, amongst subsystems should not disintegrate/exploited each other. (BTN/B. Ashrama)