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Political
Environment
PATA
Managing Director-Strategic Intelligence
Centre (SIC) Mr.John Koldowski has identified
seven dominant forces affecting Asia Pacific
travel and tourism in 2004 and beyond. Politics
will continue to affect the travel and tourism
industry at multiple levels. Politics influences
many of the indirect forces affecting the
industry, such as health, security, economics
and demographics. However, we could be entering
an era in which governments appreciate the
wealth-generating economic multiplier effects
of travel and tourism more than before.
Seven dominant forces in travel today: 1)
China (PRC), Hong Kong SAR, India, Japan
and Macau SAR; 2) Increasing liberalization
in travel, banking and aviation; 3) Hong
Kong Disneyland and the 2008 Olympics; 4)
Advances in avionics, low-cost carriers
and mergers and acquisitions; 5) Political
environment; 6) Changing demographics; 7)
Improving levels of disposable income Inbound
The two largest economies in the world,
Japan and the US are piloting national-level
destination marketing campaigns for the
first time. Middle East governments are
turning to service industries such as tourism
as post-oil industry alternatives. For example,
Dubai has already established itself as
a destination in its own right, with multiple
mega-projects in the pipeline.
Outbound
The world’s most populous country,
China (PRC), realizing it may need a more
experienced workforce to compete in higher-value-added
industries, is rapidly approving new destinations
for its citizens.
Total
Tourism
The world’s largest democracy, India,
recognizing the benefits of domestic and
regional travel flows, continues to liberalize
its aviation industry. At the same time,
the country is welcoming record numbers
of international tourists thanks to its
PATA Gold Award-winning destination marketing
campaigns. (BTN/PATANEWS)
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