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THK Application at Hotel
(5)
Minimizing
Negative Impacts of Tourism
The
border of positive and negative sides of
tourism seems to be extremely thin. Pitana
(2002) described it just like fire and water.
It could be used for cooking and supporting
life and they could also burn and sweep
away. Similarly, this source of life could
be the cause of disease (Balinese: merta
matemahan wisia).
The
former chairman of Balis Provincial
Tourism Office proposed such a statement
on his inauguration as professor at Udayana
University in the middle of last year.
If Pitana gave so poetical impressions stating
the positive and negative impacts of tourism,
on the contrary, Sihite (2002) stated obviously
that there are 17 positive impacts and 18
negative impacts of tourism. The positive
impacts, among others, are like extending
the opportunity to make business and job
vacancies; stimulating the economic growth
and peoples income; supporting the
rate of vehicular and infrastructural development;
flourishing indigenous culture, art of dance,
music, handicraft, ritual and customary
fashion. Its negative impacts are like fertilizing
individualistic and materialistic attitudes;
increasing crimes and illegal drug distribution;
annihilating the ecological system (uncontrolled
forest cutting, land and water use); pollution;
wild hunting.
The current serious problem that is waiting
in front of us is how to maintain and improve
positive values of tourism, dam up and prevent
its negative impacts.
We surely believe that by implementing tri
hita karana or THK concept in hotel management,
theoretically, could minimize negative impacts
of tourism and multiply its positive ones.
This argument refers to the position of
hotels as the backbone of the tourism industry,
the most important integral part of tourism
product and the most complete tourism service
that is received by tourists among all other
services (Sulastiyono, 2002; Sihite, 2000;
Soekadijo, 2000).
If this backbone, the most important integral
part and complete tourism service touched
by positive values, by and large, also influences
positively towards the entire tourism system.
It has the same meaning as that if the THK
concept has been applied wholly and purely
at hotels, we thoroughly believe that it
can affect other tourism sectors. If other
sectors have been infected by
the THK concept, so it could automatically
reinforce sustainability values of tourism
itself.
Tourism, seemingly, has become the choice
of Bali that possesses only 5, 632.86 km2
in extent, with limited content of natural
resources and population numbering 3,1 millions
with population density at 555/km2 based
on Census 2000. Pitana (2003) says that
the impact of tourist expense toward peoples
income and investment in 1998 is respectively
45.3% and 6.3%, and absorbed 38% of total
working opportunity in Bali.
According to futurologist John Naisbit in
Oetama (2002), tourism is the greatest globalization
industry. It absorbs 240 million employees,
or 10.6% of the total world labor force.
Its output is 10.2% of GNP (gross national
product) or USD 3.4 quintillion. It produces
USD 655 billion in tax, nearly 11% of consumer
expenditure; and constitutes 10.7% of investment.
Wahab (2003) estimates, foreign tourist
visits in 2020 reaches 1,561,000,000, with
an income USD 2,000 billions.
Such opinion and estimation seem to make
the position of hotels more important and
strategic as a prominent part of the tourism
product in the midst of a universal industry.
In Bali, seemingly, hotels or accommodation
services grows rapidly. Secondary data collected
by the Bali Provincial Tourist Office shows
that in 1997 it was recorded that 895 hotels
(19,754 rooms), in 2002 increased to 1,198
(35,212 rooms).
To prevent hotel growth not bringing about
conflicts because of marginalizing the supporters
of Balinese culture, it becomes necessary
for hotel management to implement THK concepts
that highly respect the principles of togetherness
and harmonization. Both principles include
all subsystems (artefactual, social and
value/concept/thinking pattern), which in
cultural system could be analogized to palemahan,
pawongan and parhyangan.
Its palemahan has something to do with spatial
order and arrangement; its pawongan to social
order and arrangement; and its parhyangan
to spiritual values. Supporting vehicles
of the implementation of spiritual values
are houses of worship or sanctums, holy
activities and holy men.
(BTN/Berata Ashrama)
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