It was added that over 100 merchants participated in the program, including hotels, restaurants, art galleries, boutiques, recreation centers and fitness centers in Bali. “By these merchants, this program is the biggest in terms of product range. “Ultimately Bali” is also the one and only card program endorsed by Bali Government Tourist Office and Bali Tourism Board,” she said.
This program is specially designed in order that guests can enjoy extravagant holidays during their stay in Bali. Since this program was launched in 2003 and 2004 merchants of American Express in Bali obtained considerable growth in their business turnover amounting to 59% and transactions increased 46%.
As a front line company, American Express in Indonesia supports Bali tourism. “We are aware, Bali is the main tourist destination in the world and we make an effort in order that American Express card-members that visit Bali will continue to increase,” she explained.
Peter Kapoor, Regional Vice President Global Network Establishment Service Indonesia/Singapore/Malaysia of American Express added that as a global company, American Express has a capacity to promote tourist destinations for its card-members. American Express will also assist to promote a special offer in Bali to its card-members and travel customers in Asia-Pacific region, including Japan, Korea, Australia, Singapore and Hongkong. “We do the same thing at home, to card-members in Indonesia as well,” he emphasized.
This “Ultimately Bali” 2005 campaign takes advantage of any communication channels in order it can reach card-member affiliates in this region. American Express will distribute Bali Travel Wallets (travel information guide) to local and international visitors that come to Bali. The Bali Travel Wallet is also available at Ngurah Rai Airport, Denpasar.
(BTN/Para)