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Bangli,
Peace and Harmony
Garment
Business in Bangli
The couple I Nengah
Nuriada and Ketut Sumawati initiated a ready-made
clothing business with capital that just
barely enough to run it. However, on account
of their perseverance, the business they
have started off since 1996 is now capable
of creating several motifs, either of traditional
or modern. “In my opinion, motif is
significantly substantial to maintain so
consumers will not get bored,” he said
to Bali Travel News when being visited at
his workshop at hamlet of Bebalang Tempek
Pulung, Bangli sub district.
 Nuriada
expressed, there were many ups and downs
of life running a garment business. Ranging
from capital, marketing and management obstacles
to security affairs in wider context like
the WTC tragedy, Bali Bomb blast and so
forth. All influenced the operation of his
business.
Pertaining to capitalization, his party
has frequently submitted proposal to get
soft loans through Bangli Office of Industry
and Trade Affairs. “While for marketing,
we consistently endeavour to find out new
breakthrough both local and overseas,”
he uttered seriously. To supply the demand
of local market, he provides sport wear
for civil servants, cloth for ritual and
customary activities (ngaben or cremation
ceremony, temple festival and other needs)
at reasonable price. Beach pants, for instance,
sold at IDR 25,000; sport wear set at IDR
80,000 and ngaben shirt with wayang motif
at IDR 20,000.
Especially in motif design, he admitted
that has continually followed the current
trend that develops through the times. By
engaging 15 employees, he can produce 500
pieces per day. He is also challenged by
the high competition to penetrate overseas
market. “Frankly speaking, I have eternally
improved the quality and service,”
he stated firmly. (BTN/Suka)
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