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Tourist Visit
to Bali will Accrue
The sluggish condition
of Bali tourism lately will immediately
come to an end. Several endeavours have
been performed to make them come up. One
of them is cooperation with a foreign airline
company. As on Tuesday (27/6), Department
of Culture and Tourism and Singapore Airlines
(SIA) signed a cooperation to boost the
tourist visits to Indonesia. This agreement
is valid for a year (1 July 2006-30 June
2007).
 Within
the signing ceremony of the MoU, held at
Nusa Dua Beach Hotel & Spa, the Department
of Culture and Tourism was represented by
Thamrin Bachri, Directorate General of Marketing,
while SIA was represented by Mr. Xavier
Lim, Vice President of Marketing Division.
The agreement contains that both parties
will conduct any global collaboration activities
to develop and promote Indonesia as international
tourist destination. Through this cooperation,
the image and closeness of Singapore and
Indonesia (in Singapore & Beyond programme)
will soon happen.
Furthermore, SIA and its sister company,
Silk Air, will execute a marketing campaign
in European, American and Asian countries.
Both will be expected to deliver contribution
worth USD 200,000 to finance several activities
agreed. Within the cooperation, SIA utilizes
its extensive global networks to promote
Indonesia through joint participation in
international tourism and education fairs,
as well as familiarization trips for travel
agents and journalists, trade missions and
consumer promotion. These activities will
be published through mass media, travel
agent and trade in particular markets and
other means of communication. Meanwhile,
the Department of Culture and Tourism will
sponsor all basic needs encompassing land,
domestic air transportation, hotel and visit
to tourist location in Indonesia.
Mr. Xavier Lim says, the cooperation indicates
the support of SIA towards the tourism of
Indonesia and other related industry within
it. "We will resume this hard work
together to promote the unique and diverse
Indonesian culture within the key market
of flight sector of the Singapore Airlines
(since 19 July 1996, SIA has had 65 destinations
in 35 countries). Similarly, newly emerging
markets such as China and India have great
potency to give significant contribution
towards the expansion and development of
tourism industry of Indonesia," he
explains. In the meantime, in its relation
to the Bali Recovery Programme, Thamrin
Bachri utters that the cooperation is expected
to be able to restore the international
confidence in Indonesia and Bali in particular.
"As one of the biggest armada all over
the world, SIA is expected to convey more
foreign tourists to Bali. For instance,
Russian tourists formerly utilized charter
flight to Bali because our national carrier
could not serve them, but today it has been
served by SIA with the route Moscow-Dubai-Singapore-Bali,"
he explains. (BTN/tar)
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