Nyoman Mudita At the Beginning there was Love

For some people love and career are very likely hard to combine. However, it does not prevail over Nyoman Mudita. This man who has a silver jewelry showroom on Jalan Kapten Agung, Denpasar admits that his business in which he is deeply involved at this time, originated from his profound affection to his wife. “When I was in secondary school I fell in love with a girl who is now my wife. Accidentally, the family of my girlfriend is a silversmith from Celuk, Sukawati and from that point onward I saw an excellent opportunity considering that the demand of this handicraft was tempting,” he tells Bali Travel News.
Mudita confesses that his silverwork was initiated from being a selling agent and in keeping with the passage of time he could start producing by himself. “When I was 17 I have summoned my courage to take part in an exhibition at Art Centre though they were not my products. Seeing the fact that the enthusiasm of the market was so captivating then, it made me get encouraged,” he reveals.
Having got married, this mustached man together with his wife ultimately decided to focus in this silverwork business as their livelihood. “The year 1986 was the golden period of this business, even I was unable to meet the market demand as there were still a small number of craftsmen who were willing to receive orders,” he explains.
In undertaking his art creativity, Mudita reveals that he is influenced by two conditions, namely the physical and mental ones. “The most momentous element in making a work of art is, in my mind, highly determined by physical capability and inner spirit called taksu.”
Added, though one has a high capability if he does not have any taksu his work will consequently have no value of taste. “As a matter of fact, it is this distinguishing the silverwork of Bali from that of India and so on.”
When asking about his production capacity, he confesses that it is hard to determine considering the order fluctuates. “Nevertheless, his jewelry and accessories market remain to be dominated by export market even though still affected by the impact of bomb occurring in Bali few years ago,” he adds.
Probably the year 1988 came in the exhilarating year for this entrepreneur considering in that year, when he participated in an exhibition, he got surprised. His products on show were bought up entirely by a foreign entrepreneur from Australia. Though he was happy, Mudita thought harder in order he could sell directly to foreign market as their products were favoured abroad.
“One of the weaknesses of the silver entrepreneur is the marketing problem. Support of government is greatly in demand such as providing soft loans and opportunity for exhibitions abroad,” he explains.
According to him, the opportunity to go international for Bali’s entrepreneur is remarkably significant where he could meet in person the buyers who are really buyers. In other words, it would no more engaging agents. It’s important to do to make the silverwork entrepreneur of Bali could become a pure entrepreneur and not just a product provider.
(BTN/rai)

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