Ministry of Tourism and Creative Economy in collaboration with the Jembrana government re-organized the Jembrana Arts Festival on March 15, 2014 in the town of Negara, Jembrana County. Geographically, the position of Jembrana is very strategic because it directly has the border with the province of East Java, becoming the second largest supplier of domestic travelers amounting to 42,495,677 trips as per the data of the Central Statistics Agency (BPS) in 2012 after West Java contributing to 45,019,960 trips.
Implementing the festival and the like is one of the ways to attract more travelers to visit the area. The art festival has multiple benefits in addition to becoming a medium of cultural preservation because it includes three basic components, namely the protection, development or adaptation and utilization.
Utilization for the benefit of tourism does not go up against the conservation. Jegog as the art of bamboo music has become the icon of Jembrana County that should be preserved and promoted. Therefore, this native music to Jembrana gets the benefits that can improve the welfare of the artists in particular. The Jembrana Arts Festival will feature 1,600 Jegog players from 80 art troupes existing in Jembrana ranging from children, junior high school students, teenagers, adults and the elderly as well as from the novice group to professional group.
Aside from the parade of Jegog, the festival will also be filled with Jegog Jembrana in collaboration with the other arts such as comedy, song, dance and others. The Jembrana Arts Festival is expected to encourage public interest (travelers) both domestic and foreign travelers to visit Bali. Jembrana also has Makepung or Buffalo Race tradition, ecotourism and Bali Starling (rare bird) as well as favorite diving site. Armed with such treasures of tourism potentials, Jembrana is very interesting and worth visiting. (BTN/adv)