Bali as a destination has been successfully hosting various activities related to Meeting, Incentives, Convention and Exhibition (MICE). Within a year, there are always world meetings organized on the island. Unfortunately, Bali has not owned a convention bureau, an independent agency carrying out the promotion to decision-makers related to MICE.
“To develop the MICE tourism, in terms of promotion, Bali is necessary to have an independent agency or convention bureau. The agency has the tasks to promote and deal with the existing companies or institutions and organizations,” said the Director of MICE and Special Interest Tourism Development, Ministry of Tourism and Creative Economy, Rizki Handayani, in Nusa Dua, Wednesday (Nov 21).
Therefore, she continued, the ministry encouraged the local government of Bali to establish an independent body to manage the MICE tourism. Some countries, such as Thailand and Singapore, had already been implementing this endeavor. Similarly, Jakarta had owned an independent agency called the Jakarta Convention Bureau. Financing of this independent body was supported by government. “With this body, the MICE industry in Bali will not run their own ways. Probably, this agency will come under the GIPI and we will push so that it can be realized as soon as possible,” she affirmed.
She added that facilities and infrastructure of MICE in Bali had been in accordance with the needs. Many potential buildings for MICE tourism had been available. However, the Island of Bali still had a constraint in the matter of access, so that it was required a convention bureau. “Establishment of this agency needs the role of central and local governments. Moreover, Bali has had many hotels equipped with MICE facilities both of large and small size,” she said.
Meanwhile, CEO of Consulting the World’s Business Events Industry, Gary Grimmer, also stated that Bali needed to establish a convention bureau to develop the MICE tourism. It was necessary because Bali had quite large potential in the tourism sector, but remained to be constrained by marketing. “One of the strategies is that Bali should establish a convention bureau to help the government improve the market,” he said.
Gary said that Bali had always been successful in handling any MICE events. However, by having a convention bureau the marketing strategy would be more successful. According to him, the convention center in Bali was the second and the third largest in Indonesia, so that the potential could be further developed in the future. “The Bali convention bureau and incentive convention bureau will upload the market,” he explained.
In the meantime, Chairman of the Indonesia Congress and Convention Association (INCCA) of Bali, IB Surakusuma, said that all the government and tourism stakeholders in Bali should strongly support the establishment of the Bali Convention Bureau. “It will be very difficult to market the MICE itself if there is no great support from the central and local government. Moreover, the destination still has a lot of problems,” he said.
“Convention bureau is important rather than if the industry runs independently on their own way. Moreover, all the parties have supported the establishment of the bureau,” he concluded. (BTN/015)