Anak Agung Sri Mas Hendrani is her name. As Public Relations Officer of ARMA, Ubud - Gianyar, this pretty woman looks very busy. Understandably, she is building the brand awareness of ARMA. “I should be more active in promotion, namely by establishing good relations to media and working with sales team,” she said. The woman familiarly called Cimas Agung said the flagship of the Agung Rai Museum of Art (ARMA) was the museum, a non-profit venture under the ARMA Foundation. “To support the noble ideal, it was built a resort as a form of the ARMA profit-oriented venture aiming to finance the activities of the foundation,” she said calmly.
The woman graduated from the Communication Studies of Atma Jaya University, Yogyakarta, later explained the supporting facilities established were such as the ARMA Thai Restaurant, Café ARMA, ARMA Spa and Warung Kopi. “In making the promotion, we feature the principal brand ARMA as a living culture namely the ARMA as a living museum, by activating some kinds of cultural activities,” she added.
Cultural activities held included people who were carving wood or stone, painting and children who were learning to dance. There was also Balinese religious life highlighting the making of oblation and then presenting it. “All the activities can still be seen in the museum areas, in addition to offering the tranquil garden atmosphere,” she said.
In this regards, added Cimas Agung, her party highlighted the concept of one-stop culture because it had complete facilities. When making a visit to the ARMA, you would get a wide range of advantages namely staying at the resort, enjoying a delicious meal at the ARMA Thai Restaurant offering authentic menus, enjoying Drunken Duck delicacy at Café ARMA or simply relaxing with a glass of coffee at the Warung Kopi with a variety of art display at every corner.
According to her, all the facilities should be promoted, either through advertisement in mass media, sales calls to travel agencies. And most importantly, it took advantage of employees and loyal customers to promote the ARMA directly in the home country. “Most visitors coming to ARMA are repeater guests,” she said.
With such education background, Cimas Agung considered to have an overview of the tasks to be carried out. “I think to have quite successfully introduced the ARMA to the public. I will continue to improve it again. Hopefully, I could make it happen,” she concluded. (BTN/015)
Although it was not a performing art, a total of 735 Balinese women roasting coffee…