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Comment
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The Asia-Pacific
Best Ad 2003-2004,
Exhibited at Museum ARMA
Following
an exhibition at Bentara Budaya Jakarta
(BBJ) on 7-16 October 2004, the Asia-Pacific’s
Best Advertising 2003-2004 award was
re-exhibited in Bali, at Museum ARMA
Ubud. The exhibition of the best ads
that were selected by the Asia-Pacific’s
Advertising Festival (Adfest) took
place on 30 October-7 November 2004.
This exhibition was carried out by
the daily newspaper Kompas in cooperation
with the Indonesia Association of
Advertising Companies (P3I) and Bentara
Budaya Jakarta (BBJ). It was the second
exhibition in Indonesia after the
first one in March 2003 carried out
in Jakarta and Yogyakarta, considered
to be a success and won great attention
from the community like the advertising
agencies, client, advertising practitioners
and students.
In this year, the Exhibition of Asia-Pacific’s
Best Advertising 2003-2004 was held
in succession in five cities throughout
Indonesia and started in Bale Bentara
Budaya Jakarta and ended in Bandung
in the beginning of January 2005.
At ARMA Ubud, over 2007 of printed
media ads and two of television became
the winners of Adfest 2003 and 2004
were exhibited to the public. In addition,
it was also continued by running films
on the best ad work for visitors that
each lasted for 75 minutes.
AdFest is a prestigious advertising
festival throughout Asia-Pacific region
and a competition forum that is respected
by the advertising society. Every
year, Adfest is held at Pattaya Beach,
Thailand.
After in Jakarta and Bali, similar
exhibitions will be held in Surabaya
between 11-15 November, Yogyakarta
on 22-28 November and coming to an
end in Bandung on 7-21 January 2005.
(BTN/013)
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THK as Ethical
Code of
(Tourism) Development in
Development
(including the tourism field) is
extremely substantial for prosperity
of the people. In Indonesia, for
instance, citizen’s economic
standards in the year 2000 reached
sevenfold better than that of in
1950. But in the social and natural
environmental field, in fact, have
a great problem, namely the existence
of the prosperity gap among the
people that is progressively wider,
and the natural environment turns
more critical.
These phenomena drive us to establish
an ethical code of development,
so national development can remain
to continue. Sustainable development
means that what is enjoyed by the
present generation should also be
able to be enjoyed by the next generation.
This implies that sustainable (tourism)
development should pay attention
to harmony with nature and fellow
humans.
The concept of pursuing harmony
with nature and fellow humans is
an operationalization of human endeavor’s
phenomena to look for harmony with
his creator, the Supreme Being.
A concept that attempts to find
harmony between human and its fellow,
environment and God, in essence,
is the Tri Hita Karana (THK) concept
that constitutes the fundamental
of Bali’s regional development.
Ethical codes of development that
attempts to find harmony in accordance
with the THK concept should be implemented
in the tourism sector in Bali (and
Indonesia in general), as this tourism
sector currently is highly becoming
an enclave in the midst of the Balinese
people. Friction and conflict that
still occurs in hotel community
circles, or between hotel management
and the surrounding community show
that THK as an ethical code of tourism
development in Bali is not being
optimally implemented.
Pertaining to these matters is required
a regulation from the regional government
in Bali so that THK can be used
as a management fundamental (and
also for other tourism components).
Its operationalization is to make
a regional regulation that compels
hotels in Bali to implement the
THK concept.
As it has been known that since
1971 through to 2000, the contribution
of the tourism sector has increased
dramatically up to 65% of Bali’s
PDRB. Nevertheless, the contribution
of this tourism sector to absorb
the workforce reached merely 30%.
Of course, among them, many expatriates
earn the greater portion of the
salary paid by hotels. Such data
indicates a tragic imbalance and
if it is not anticipated with an
ethical code of tourism development
that prioritizes harmony in accordance
with the THK concept, so it may
result in a fatal condition for
the future of Bali.
(BTN/Dr. W. Windia)
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